HARMAN TECHNOLOGY ANNOUNCES HARMAN SWITCH AZURE 125 – THE LATEST IN THEIR CREATIVE COLOUR FILM LINE.

HARMAN technology Ltd, one of the world’s largest manufacturers of analogue photographic films, darkroom papers, and photo chemicals, has today announced the launch of HARMAN SWITCH AZURE, a brand-new, ISO 125, creative film.

HARMAN SWITCH AZURE is the latest creative offering in a growing range of HARMAN colour films. Through SWITCH AZURE, photographers will be invited to flip the familiar on its head and turn the everyday into something strange.

As the colours switch, ordinary scenes become unexpectedly extraordinary as pink and orange skies meet cyan bananas and blue strawberries.

HARMAN Switch Azure 35mm film

Switch

“By ‘switching’ two of the three colour couplers around, this creates a differing contrast response to the individual channels which can render blues as orange, yellows as a vibrant azure and reds as hues of purple/blue”. Explains Giles Branthwaite, Sales & Marketing Director.

Backed by the recent announcement of significant capital investment in both operational and research & development functions, sales from this film will continue to be reinvested to support a roadmap of future colour films.

Available in both 35mm and 120, SWITCH AZURE 125, is the latest offering in the company’s long-term colour journey and follows on from HARMAN Phoenix, HARMAN Phoenix II, and HARMAN RED.

HARMAN invite photographers to follow their journey @harmanphoto and share images shot on HARMAN SWITCH AZURE by tagging #harmanazure #harmanphoto #harmanswitch. The packaging also contains a QR code which allows the film community to give their feedback on the product and what they would like to see from the company in the future.

Available Now!

HARMAN SWITCH AZURE 125 is available from today (March 5th). For more information about the product, visit harmanphoto.co.uk or follow us on Instagram, Facebook, X, YouTube, and Bluesky @harmanphoto.

HARMAN Switch Azure medium format film