OLD MEETS NEW WITH ILFORD LAB DIRECT
ILFORD PHOTO’s traditional black and white processing service has a new online presence and new identity, ILFORD LAB DIRECT
A new online service from ILFORD PHOTO for the first time makes traditional black and white photo processing accessible to everyone. Combining traditional processes with up to the minute online and e-commerce technology, ILFORD LAB DIRECT now offers customers a secure website to pay for film processing as well as providing the ability to upload digital black and white files direct to the server.
The ILFORD LAB DIRECT printing service draws on 130 years of ILFORD PHOTO expertise, producing the finest quality black and white prints; achieved using traditional ILFORD black and white chemistry and genuine ILFORD silver gelatin photographic paper. Operated direct from the ILFORD PHOTO manufacturing site in Mobberley, Cheshire, UK, it has the facilities to process prints from both film and digital files.
The new online resource at www.ilfordlab.com not only provides secure payment and digital file upload, but customers can also create an account with ILFORD LAB DIRECT and go through the digital upload tutorial. For customers who prefer the traditional approach, ILFORD PHOTO continues to sell process paid films and mailers through popular photographic dealers. Further still, order forms for 35mm and 120 film processing can be downloaded from the website for the direct mail order service.
HARMAN technology’s Neil Hibbs heads up ILFORD LAB DIRECT and commented:
“No matter what the preference customers will receive prints with consistent and neutral image tone, strong blacks and bright whites that will last a lifetime – perfect for capturing the essence of monochrome photography.”
Having recently moved into a new building with improved facilities, ILFORD LAB DIRECT is also expanding its capabilities and service offerings. Up and coming investments include Lightjet silver gelatin black and white prints up to 50” x 50”, dip and dunk film processing and premium black and white photobooks. More news on these services will be issued in coming months.
Steven Brierley, Director of Marketing at HARMAN technology, concluded:
“We believe there will always be demand for traditional silver gelatin prints and ILFORD LAB DIRECT is testament to our desire and commitment to make it truly successful. Ultimately we are passionate about making the highest quality black and white prints using longstanding ILFORD technology and hope this shines through in the end results. In fact, we’ve already had an overwhelming response with customer order volumes 40 percent up from 2008.”
ILFORD LAB DIRECT normally operates up-to a maximum of 5 working days in the lab for UK distribution. The service is available for UK and European customers.
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For more information on this story, please contact Fiona Shackleton at Manifest Communications on
0 1484 469 601 or email fiona@manifestcomms.co.uk